Over 1.1million New Zealander's use the Yellow Pages book every week, and 87% purchase, or intend to within the next 6 months*. Make your ad stand out so you are the customer's first choice in the Yellow Pages book by choosing display ads, colour ads, typeset ads, web guides or coloured anchor lines.

Display Ads

The more you tell, the more you sell

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Example

A bigger ad not only gets more attention, it lets you say more. And the bigger the size of the ad, the more calls you're likely to get*.

Display ads appear at the beginning of a classification and follow in order from largest to smallest, with same sized ads in order from longest tenure to newest.

New Pagination Logic

The principle of the new logic is based on the key fact that users read up and down columns.

We try and place all display advertisements as close as possible to the front of the classification. The exceptions to this are as follows

• Web guides will always appear immediately following the classification header
• As the directory is made up of grids, 16 in total. The first grid will always contain either a web
  guide or listings and/or typesets sorted alphabetically as it is not technically possible for us to
  place a display advert into the first grid
• Where the first display advertisement based on size can't fit in the space on the page under
  the classification header, listings and /or typeset entries will be used to fill this space.

No longer will listings and / or typeset entries appear in between display advertisements. Listing and / or typesets now only appear at the front the classification and or the back of all display advertisements. Where it is not possible to continue with the logical flow of display advertisements based on size, filler advertisements will be used to fill this space

Rationale for this change

We have received much feedback over a number of years and we believe this new logic is fairer to advertisers based on their level of investment in our product and it makes it easier for users to find what they are looking for.

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Colour Ads

Stand out form the competition with colour.

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Example

Stand out even more with 'white knock-out'. White knock-out allows colours to print with even greater vibrancy and draws the eye to clear space.

Typeset Ads

A typeset ad allows you to promote your business in a compact space.

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Example

It also lets your customers find your business when searching alphabetically. Single and double typeset ads are available in black, or black and one other colour such as blue, green or red. Quad typeset ads are available in black, two colours, or three to five colours.

Typeset ads appear in alphabetical order amongst the listings.

Webguides

Drive traffic to your website with a Web Guide listing.

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Example

• Guarantees you'll be seen at the front of your classification.
• Displays your business name, an optional business
  descriptionand your web address.
• Uses black and blue type against a white background
  for greater impact.

Coloured Anchor Lines

Direct customers to your display ad with coloured anchor line.

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Example

All display advertisers will receive a coloured anchor line that directs customers from your book listing to your display ad (within the same classification).

Highlighted in red, anchor lines attract attention and help customers find out more about you.