Create an effective layout
You want to catch the eye fast and make sure you
communicate your message as strongly as possible.
Use pictures to promote your products and services, and include your logo for instant recognition. Don't try and put too much in – clutter is the enemy of strong communication. Use borders, colour or graphics to help your ad stand out from the others. Choose a font style and size that is easy to read.
Get help in designing an effective ad
Yellow Pages Group offers a free, professional ad design service if you need expert help. These examples show how we have worked with advertisers to create super hard-working ads.
- Customers look for ads that give them all the relevant information, such as services offered, product details and location. Petticoat Lane's ad does this successfully and grabs the attention with eye catching graphics in their movie themed brand style.
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Splatter Zone decided that their customers are looking for excitement and chose a high impact design. The headline promises a clear benefit to the customer and uses a word that instantly draws attention – ‘FREE'.
From October 2005 to January 2006, this ad generated an average of 140 calls per month.