Here's how to maximise the business generating power of your coupon.
- Create an exclusive, highly attractive offer to drive
response, for example ‘two for one', ‘20% off'.
- Use seasonal offers to drive repeat business, throughout
the year, such as ‘spring cleaning special'.
- Use a high impact full-colour image to draw attention to your coupon.
- Add a logo for instant recognition and to build the power of your brand.
- Include a barcode and make tracking your redeemed coupons easier.
- Promote your coupon in your other advertising.
- Include the expiry date to protect your business and create the idea that the customer must act soon or miss out.
- Say where the coupon can be redeemed.
- Include the standard terms and conditions of the offer and any special conditions or exclusions.