Peter Crowe - Digital Media Director
Peter Crowe was appointed Digital Media Director in September 2009.
Before joining Yellow Peter was the CEO of Quotify, a consumer marketing company which he co-founded in 2006. Quotify’s business model was to charge for advertising partners to be introduced to potential customers on a Cost Per Lead model.
He has gained extensive digital marketing experience working at Yahoo! Australia for seven years as Head of Search and as a Senior Producer. During his time at Yahoo he launched Yahoo! Local Search (Yahoo’s version of the Yellow Pages online) and prior to Yahoo! he worked as a Publisher at Microsoft Communiqué Australia which at the time was Australia’s largest circulating technology magazine.
Peter is excited about Yellow’s digital future as it looks towards growing both the online and mobile spaces.