The retirement sector of the New Zealand market is growing fast, and if you want to get in front of these high-value customers, the Grownups is where your business needs to be.
All in one place
The Grownups is New Zealand's most comprehensive printed national directory for housing and care options, and has now expanded into financial services and health categories. The Guide offers:
- Full range of accommodation and supported care, with both local and national coverage
- Informative editorial
- Financial services and health related products and services.
Growing with the market
60,000 copies of the Grownups are distributed free to over 3,700 key locations throughout New Zealand including libraries, healthcare providers, Unichem pharmacies, RSAs, Citizens Advice Bureaux, Senior Citizens clubs and more. And if you advertise your business you'll receive copies for your customers.
Circulation will continue to grow with the market, with people aged 65+ years expected to grow from 12% to 18% of the total population by 2021*.
Why advertise in the Retirement guide?
No other printed publication enjoys the same distribution or the same comprehensiveness.
The Grownups targets people who are actively planning for or already enjoying retirement.
It's a proven winner
Those about to retire or already in retirement have some big decisions to make. They trust the Grownups because it is full of the information they seek:
- Accommodation
- Home support services
- Financial services
- Health products and services
The Grownups is an all-in-one comprehensive guide with both local and national coverage.
It's comprehensive
Advertise in the Grownups and you reap the benefits of all these advantages:
- Reaches seniors, their families and advisers throughout New Zealand
- The biggest, most comprehensive guide of its type
- Over 330 pages packed with helpful, unbiased editorial
- Distributed FREE to over 3,000 targeted outlets
- Now published by the Yellow Pages GroupT
Advertising options
The Grownups has a range of advertising options to suit every
business and budget.
| Covers |
| Inside front cover |
| Inside back cover |
| Outside back cover |
| Display ads |
| Quarter page |
| Half page |
| Full page |
| Double page |
| Listings |
| 3 line listing - Ultimate |
| 3 line listing - Standard |
| 6 line listing - Ultimate |
| 6 line listing - Standard |
| Paid cross-references |
| Typesetting/Design |
| Full page |
| Half page |
| Quarter page |
| Double page |
| Online Directory Website |
| Priority Listing on retirementguide.co.nz |
List with us now
To get in front of this growing market, book your space in the Grownups today. Call 0800 738 473, email us, or visit us online at retirementguide.co.nz
* Projected population by age group, 1991 – 2051 (2004 base), Statistics New Zealand