The retirement sector of the New Zealand market is growing fast, and if you want to get in front of these important customers, the Yellow® Guide to Retirement Living is where your business needs to be.

• What is the Yellow® Guide to Retirement Living?

  • Published annually, the Yellow® Guide to Retirement Living is a comprehensive, nationwide source of information & articles to help with key retirement decisions.

  • First published in 1992 as the Retirement Guide - the Yellow® Guide to Retirement Living book now contains over 290 pages of information¹.

  • This convenient, portable guide targets people who are actively planning for or already enjoying their retirement.

  • Targeted sections help you reach this significant 50+ audience, including:
    • Finance & Legal
    . Health & Wellbeing
    . Travel
    . Retirement Villages
    . Home Support
    . Rest Homes & Private Hospitals
    . Related Services (Clothing, Mobility, Taxis, Your Home, Funeral Services, Pets,    Gardening)

  ¹ Source: Yellow Guide™ to Retirement Living planned distribution 2010-11

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• Why advertise in the Yellow® Guide to Retirement Living?

  • Baby Boomers are the most influential generation ever! The 50+ market is the fastest growing demographic in New Zealand².

  • The Yellow® Guide to Retirement Living is a powerful way for you to reach the 50+ audience.

  • No other printed retirement guide offers the same comprehensiveness or distribution.

  • Put your business in front of 21,000 Yellow® Guide to Retirement Living readers per month³.

  • 55% of Yellow® Guide to Retirement Living users are under 60 years⁴.

  • 41,000 people search for rest homes or retirement villages annually⁵.

  • The average number of businesses considered for retirement decisions is 2.7⁶.

  ² Source: Senior Media Mar 2009
  ³ Source: TNS, Avg Monthly usage (Avg of Oct-Dec)
  ⁴ Source: Nielsen Media Q1-Q4 2009
  ⁵ Source: 2008 Media Impact Survey (Nielsen Panorama)
  ⁶ Source: 2008 Media Impact Survey (Nielsen Panorama)

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• Targeted distribution

  80,000 copies are distributed FREE to people and organisations that New Zealanders and their families turn to when making crucial retirement decisions:

  • Health providers, decision makers & businesses dealing with seniors.

  • Public information providers, e.g. Age Concern, Citizens Advice Bureau, Community resource centres.

  • Social groups, e.g. RSA, Bowling Clubs, Senior Citizens Clubs & Churches.

  • All central branch libraries.

  • Seniors' Expos.

  • Senior Card & GrownUps members.

  • Individuals who request copies of the book via 0800 number or via GrownUps website.

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• Yellow® Guide to Retirement Living Advertising Options

  • A bigger advertisement not only gets more attention, it also lets you tell your target audience more about your business. Display Ad creation is available by our experienced graphic designers.

  • We have an advertising option which suits your needs and budget. Choose between a Full page, half page, quarter page or listings.
    
    

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• Partnership with GrownUps®.co.nz
  

  The Yellow® Guide to Retirement Living book is complemented by our relationship with GrownUps® - the New Zealand online 50+ community.

  • GrownUps is New Zealand's only specific 50+ website⁷, & is dedicated to the active 50+ community.

  • On average, over 100,000 unique visitors to the site every month.

  • One of the highest ranked sites for time spent per page, meaning our audience takes the time to read thoroughly articles & info.

  • 27% of those aged 50+ have visited grownups.co.nz in the last month⁸.

  • 40,000+ signed up members - ability to converse with these people one on one.

  • Offers a 2-way conversation with your market through feedback and discussion channels.

  ⁷ Source: Nelsen Net/Ratings Oct 09 - Mar 10
  ⁸ Source: TNS Conversa Independent Research, Dec 09-Feb 10
  
  
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• Greater exposure through print/online package
  

  We've created packages which enable advertisers to get better value across print and online. Advertising in both the Yellow Guide™ to Retirement Living & Grown Ups will give you greater exposure to the 50+ market with both media delivering their own unique benefits.
  
  

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To discuss your advertising needs

Call Richard Neunzerling on 0800 738 473, or email retirementliving@yellow.co.nz