As New Zealanders we love coupons and 65%* of us used a coupon in the last month. You can use Yellow™ coupons to promote special offers and generate new customers. Coupons have pride of place at the front of the book, where they get maximum exposure. Coupon redemptions are also an excellent measure of the effectiveness of your advertising and now by including barcodes on your coupons, you can make tracking them even easier.
Why add coupons to your ad options
- Generate new customers with attractive offers.
- Cost effective advertising, with a low investment
per sales lead.
- Reach every household and business with your promotion.
- Measure the results of your advertising because redeemed coupons directly link to increased sales.
- Build a database from information collected with redeemed coupons.
- Cross-reference coupons from your display ad or typeset ad to reinforce your advertising
presence
and to increase coupon redemption.
See how coupons have worked for these fast moving businesses:
Yellow book ad options:
* TNS Conversa Independent Research Oct 09