The problem with some advertising is it's
very hard to know how well it's actually
working. But with Yellow® it's easy. We
give you the tools to track the effectiveness
of your Yellow™ display ads with our AD
TRACK service**.
Is your advertising generating calls?
With AD TRACK you'll see how many calls your display ad is driving to your business. If your business utilises this 12 month service, you will receive the benefits of:
- Monthly reporting on call volumes generated by your display ad.
- Results summary so you can see at a glance call volumes by month.
- Up to date analysis which can be used to improve and fine tune future advertising performance.
- We can also talk to you about how your display ad compares with others in your classification, or of the same size.
How AD TRACK works
AD TRACK measures call volumes through a unique phone number that appears only in your display ad in the Yellow pages***. Here's how it works:
- We provide you with a unique AD TRACK phone number that is similar to your existing business landline number.
- To measure the number of calls generated by your ad, the unique phone number appears only in your display ad. Please note – your existing business phone number will still appear in your standard listing in the Yellow pages and you can retain it for other advertising and for customers who already use it.
- Calls to your unique phone number are automatically diverted to your existing business phone number.
Find out if you're eligible for AD TRACK
To find out if your business is eligible for the AD TRACK service, email us or
call 0800 803 803.
** Email us or call 0800 803 803 to find out if your business is eligible for our AD TRACK service.
*** This number may also appear on yellow.co.nz if your Yellow pages display ad is shown online.