Great advertising generates a great response. Use the Ad Finder to identify the Yellow Pages Group™ ad options that best suit your business objectives and budget.
Identify your key business objectives from the list below and then click to find out more about the ad options which meet your needs. If you don't find the answer you're looking for, we can still help. Let us know and a Yellow Pages Group representative will call to discuss your specific business needs.
2 in 3 Kiwis use Yellow Pages Group products every week*. Make sure your business can be found in our books and online. All businesses are eligible for a standard listing at no charge. And if you're listed in the White pages® you can also be found by customers calling 018™.
Make sure you check out the deadlines for booking your ad.
Contact us for further information or to book your ad.
* TNS & Conversa Jan-Dec 2006
Make sure your business is listed in the Yellow™ book and on Yellow online, in the right classifications.
A typeset or display ad, with bold type, colour and/or white knock-out, will help you stand out from competitors in the Yellow book so your business will be found more easily. Consider coupons to increase the call generation power of your advertising.
Increase the effectiveness of Yellow online with a Priority Listing to ensure your business appears ahead of competitors with a lower priority on the search results list. Make sure your Info Page is up to date and include links to your email address and website.
A listing in the White pages® puts your business card in every home and business. Include all your contact details: phone, mobile, fax, email, website and street address, to make it easy for customers to find you. Add colour, bold type, a boxed border or your logo to your listing to dramatically increase its impact.
Make sure your advertising grabs attention with an attractive layout, and focuses on your business' key selling points. Our tips and advice provide useful information to help you make your ads work harder.
Target customers with your Yellow Local®. There are 21 nationwide, which lets you reach very specific groups of people.
Yellow™ online is New Zealand's most visited online business directory*. Advertise on Yellow online to reach customers looking locally for products and services.
The New Zealand Grownups is New Zealand's most comprehensive printed directory for housing and care options, and has now expanded into financial services and health categories. It has great local and national coverage, with 60,000 copies distributed free to key locations around the country.
* Nielsen//NetRatings Jul-Dec 06
Check to see which books are available in the regions your business operates in, and ensure you have a listing.
Listing on Yellow™ online and White pages® online means your business can be found by customers anywhere. Make sure you include links to your email address and website.
If you are in the tourism or travel business, consider listing on New Zealand Tourism Guide. It's got great domestic and international coverage with 45% of searches by local people and 55% by international travellers*.
* Nielsen//NetRatings May 06-Apr 07
Yellow™ online and White pages® online are each visited by over 600,000 unique visitors every month. That makes Yellow online New Zealand's most visited online business directory*. Listing on Yellow online and White pages online means your business can be found by customers anywhere. Make sure you include links to your email address and website.
Keep your Yellow online Info Page up to date. For your customers it's a valuable source of essential information about your products, services and opening hours, and can include a map. When you have a Yellow book listing, an Info Page is free.
If you are in the tourism or travel business, consider listing on New Zealand Tourism Guide. More people visit New Zealand Tourism Guide every month than any other independent commercial tourism directory website in New Zealand**.
*Nielsen//NetRatings Jul-Dec 06** Nielsen//NetRatings May 06-Apr 07
Include your web address in your Yellow™ book ad, and list your web address in the Web Guide at the beginning of the classification.
Get a Priority Listing on Yellow online to make sure your name appears ahead of competitors with a lower priority on the search results list. Include a link to your website. With a Priority Listing you get more keywords – these are searchable terms that customers use to find your business. More keywords mean you'll appear in more search results.
Use eye-catching banner advertising to drive more customers to your website. Banner ads are displayed on Yellow online and White pages® online, and can be targeted to appear in response to specific search criteria.
With Self Service you can update your Yellow™ online listing whenever you want. Use this handy feature to promote special offers or longer hours during a sale. Your changes are updated online almost immediately.
Yellow™ book or Yellow Local®: Should you qualify for our free AD TRACK™ service, you'll receive a monthly report for 12 months telling you the number of calls your Yellow book or Yellow Local advertising has generated. It's a great way to track the effectiveness of your spend. Find out if you qualify.
Yellow online: In Self Service, Advertising Performance Reports provide a snap shot of the performance of all your listings, compare your results against the average in your category, and show you what type of information is being frequently requested for your listing. Add to or change your keywords and priority to make your listing work even harder.
To help you manage your cash-flow our easy payment terms allow you to spread the cost of your advertising over several instalments. The instalments are interest-free and have no set up costs or additional charges.
